Today, adidas has revealed adidas Made For Minnesota (AM4MN0 football cleats which are the first football cleats digitally created at itsits SPEEDFACTORY facility in Ansbach, Germany. They will be making their debut this upcoming Sunday at the Super Bowl 52.
Starting with a Primeknit upper to give a sock-like feel with maximum breathability and unparalleled comfort, adidas designers used athlete foot scans and ARAMIS motion capture technology that’s also utilized by NASA to understand the science of how an athlete’s foot moves during a football game.
The end result is a series of patches that have been strategically placed across different parts of the cleats to harnesses movement, provide stability and support, and deliver a precision fit that is specifically tuned for elite performance for football athletes.
The lightweight and flexible Primeknit upper and patches are seamlessly blended with a speed-spat seam tape in an anatomically aligned X-band formation to help deliver a lockdown sensation with zoned support for enhanced acceleration, making cuts, changing direction and stopping on a dime.
The sneaker feels like a natural extension of the foot, the upper is powered by a SRPINTFRAME with strategically placed SPRINTSTUDS in a rotational traction zone that is engineered for lightweight, multi-directional speed, strength and unrivaled traction.
The SPEEDFACTORY in Ansbach is fully operational and will soon launch a second facility in Atlanta, to provide localized production. After the launch of Paris (AM4PAR) and London (AM4LDN) running shoes in fall-winter 2017, the Minnesota (AM4MN) marks the third creation from adidas SPEEDFACTORY.
Keep in mind additional launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) will be coming soon in 2018.