adidas Originals releases its latest film called Original Is Never Finished proving that creativity is in a constant state of evolution. The film unites a cast comprised of some of today’s most influential creative talents, spanning the worlds of music, fashion and sport, including A $ AP Ferg, Dua Lipa, Nick Young, Lu Han, Playboi Carti , Kaytranada, Miles Silvas, Florencia Galarza, Adrianne Ho and Marcelo Vieira. In a metaphorical circuit, in which the first scene of the film reflects that of the last film, each individual takes the action where it had been, building on the past to create a revolution through evolution.
The viewer is taken on a visual journey and Never Finished explores the idea of repetition as an expression of creativity, reaffirming that every moment in culture is in a constant beta state.
Watch the new ad below.