Under Armour Launches “HOVR” Innovative Cushioning Platform

ua hovr 03 - Under Armour Launches "HOVR" Innovative Cushioning Platform
Under Armour HOVR Cushioning Platform

Under Armour has launched a new innovative cushioning platform called “HOVR”. The new system arrives in two new running styles – HOVR Sonic and HOVR Phantom.

The tech in the shoe is said to create a “zero-gravity” feel which provides a cushioned ride and an energy return that will make runners feel and perform better. The key component of the HOVR is the “Energy Web”, a mesh fabric that wraps the cushioning foam to deliver responsiveness and give back the energy runners put into each stride.

Dave Dombrow, Under Armour’s Chief Design Officer, states:

“The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of 2-4x their body weight, holding them down. When designing UA HOVR, we set out to create the perfect combination of cushioning plus responsiveness and energy return – to essentially lift you up. The HOVR underfoot returns that energy and makes every stride feel light and effortless. I could not be more proud of this product and for HOVR to usher in a new chapter in the Under Armour design and innovation story.”
The HOVR sonic weighs 272 grams is marketed towards distance runner, although the HOVR Phantom is configured for more all-round cushioning and features a knitted collar for a sock-like feel. Both styles feature ultra breathable knitted uppers and durability to provide lively cushioning that lasts.

The HOVR Sonic and HOVR Phantom are available now  head over to UA.com for more information.

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ua hovr 02 - Under Armour Launches "HOVR" Innovative Cushioning Platform
Under Armour HOVR Cushioning Platform

 

ua hovr 03 - Under Armour Launches "HOVR" Innovative Cushioning Platform
Under Armour HOVR Cushioning Platform

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