Nike has released an amazing three-minute long ad that showcases the vibrancy and diversity of London and the communities. The ad was shot in Brixton, Peckham, and Dalston, it showcases the “fiercely competitive and endlessly enterprising” young Londoners that shape the sport and culture of their city.
The short stars 258 Young Londoners from the likes of Kurupt FM, Michael Dapaah, Skepta, J Hus, and Little Simz and more. “The side of London explored in Nothing Beats a Londoner illustrates how, for the next generation, an urban environment is a playground, a canvas for creativity, self-expression and movement,” says Nike. “Nike London is committed to making this playground even better for young people in the city, creating unique inspirational experiences that help them unlock their potential through the power of sport.”
Watch the video below.