Nike and Kobe Bryant revealed that they will be releasing Kobe’s past retro sneakers with updated technology and the Nike Kobe 1 “Protro” is the first sneaker to release.
‘Protro,’ is a term from Kobe that combines performance at the professional level and retro. Kobe Bryant didn’t want to re-release kicks he wanted to release them with updated technology for professional athletes in 2018.
In speaking about the Nike Kobe 1 Protro, the Kobe Bryant says,
“Protro is about evolution and improving on things that were,” says Bryant. “I wanted to build a business that wasn’t just based on things I have done in the past. It is important that the brand stands for performance and that everything we do is innovative, even if we are releasing shoes from the past they still must be built on performance.”
Stay tuned for the Kobe 1 “Protro,” featuring full-length Zoom Air, will be available on Nike.com and at select Nike retailers on February 17th, prior to the NBA All-Star Game at Staples Center.