Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star– he’s worked hard to get here, and he never forgets his beginnings. As a PUMA creative collaborator and ambassador, he gives his stamp to his debut collection that reflects his classic meets street luxe style.
This full range is a capsule pack that Sean designed to commemorate the Suede’s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the. Suede with an extra-clean formstripe, a knitted sock construction and a customized lacing system originally inspired by hiking laces. Sean’s characteristic green white and blue colorway finishes off the clean iteration and appear on the heel loops, sole and foot bed. Sean breathes new life to the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants is street meets luxe with a mix of soft satin, velour, double-knit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.
To set the tone for the PUMA x Big Sean campaign, the team collaborated with creative duo JUCO to conceptualize the set design and showcase the collection that resulted in a unique, unexpected and artfully executed imagery. Focused on the idea of juxtaposition, JUCO took the inspiration of a classic American Midwestern city and remixed it with overstated elements of beauty and glamour. Shot in Big Sur, Sean reveals he collection in a classic American barber shop.
The PUMA x Big Sean Suede 50 Pack drops in select sneaker retailers and PUMA stores worldwide on March 22nd. Drop one of the collection will make its way in stores on March 31st with an exclusive pre-launch at an undisclosed pop-up location in LA. Follow @PUMASportstyle and @BigSean for information. Drop two is slated to release in May.