First brewed in 1876, Budweiser is one of the best-selling beers in the United States and probably one of the most recognized beers here and abroad. Budweiser is the flagship brand of Anheuser-Busch, that reportedly holds a 48.3 percent share of U.S. beer sales to retailers. Set to be fully implemented by end of February, Budweiser began rolling out a new look in September, designed by Jones Knowles Ritchie (jkr), the same firm that designed the last version and the recently reviewed Bud Light. Typographic details by Toronto-based Ian Brignell.
Both AdWeek and DesignWeek have stories worth reading with some commentary from jkr.
As has been the case with most big brands, Budweiser has stripped back all unnecessary decorations and finishes off of the logo. In this case, the process reveals an elegant and classic script wordmark that looks far better than it has in decades. The letters look so crisp and curvaceous with the “B” now standing out beautifully instead of being jammed into the bow tie shape, which also looks remarkably good as a single-line stroke. From here, things just get better.