Forget about the goofy foosball tables and saltwater aquaria of the first Internet bubble. Ignore the weather-beaten barn wood and repurposed warehouses of the second tech boom. If you’d like a window into the leading edge of creative work (and play) spaces in 2016, you need look no further than the recently completed NeueHouse Hollywood, the West Coast counterpart to the original Manhattan office hub for the so-called creative class. And while it may be second out of the gate, the L.A. complex boasts a few attributes its Gotham forebear cannot claim: a building with an impeccable modernist pedigree; a site with a long and compelling history in the production of popular American culture; and the kinds of amenities one can enjoy only in a heavenly Mediterranean climate.
The neue NeueHouse occupies the venerable CBS Radio Building at Columbia Square in Hollywood, a designated L.A. Historic-Cultural Monument, designed in 1938 by the pioneering Swiss-born architect William Lescaze. The structure incorporates classic elements of Streamline Moderne and the nascent International Style of the 1920s and ’30s, including porthole windows, taut rectilinear forms softened by strategic curves, and novel materials such as glass blocks. Riffing on Le Corbusier’s famous dictum, CBS titan William Paley described the facility as “a machine for broadcasting.”