Posted early this morning on the story Instagram of Off-White, the photo of a pair of Air Max 97 surmounted by inscriptions “NAME HERE” on the sole, leaves some doubt as to a possible future customizable version. Added by a computer process, these writings could quickly be replaced by other names chosen by the amateurs of the collaboration.
Like the pairs signed by the creator of Off-White and offered to different personalities such as Michael Jordan or Roger Federer, the personalization system could open to a wider and less elitist clientele. A program that should not invade NikeID, but that is rather imagined reserved for a few authorized dealers, perhaps as part of an exclusive Pop-up in the coming weeks.
Since this customizable Nike Air Max 97 x Off-White has not been officially announced, stay tuned for Aviation for more updates.