Dior Is The Most Popular Brand On Instagram In 2017

Dior ranks first in the ranking unveiled by Instagram of the most popular brands on the network in 2017. Taking into account the number of followers won, the commitment on publications as well as the number of comments and mentions, this ranking is a excellent indicator to measure the power of the big brands on the social network of photo sharing. As explained by Business of Fashion, the supremacy of Dior in 2017 can be explained in particular by the resounding success of the collection of t-shirts “We should all be feminists”, worn by the biggest stars in the world these last months, as well as thanks to the virality of the wonderful campaign “What Would You Do For Love?”

Hermès and Louis Vuitton completed the podium, ranking respectively 2nd and 3rd place. A little further, the hype around the latest creations of Balenciaga does not allow the brand to rank in the top 5, the French house occupying the 6th place in this ranking. Absent from this top 10, Chanel is nevertheless the brand that has registered the most new followers in 2017, with 9.6 million additional subscribers this year, the sign of a successful digital strategy.

The ranking of the most popular brands on Instagram in 2017 can be found below:

1. Dior (@dior)
2. Hermes (@hermes)
3. Louis Vuitton (@louisvuitton)
4.  Saint Laurent  (@ysl)
5. Topshop (@topshop)
6. Balenciaga (@balenciaga)
7. Burberry (@burberry )
8. Balmain (@balmain)
9. Chloe (@chloe)
10.  Ralph Lauren  (@ralphlauren)

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