UPDATE: First Look At The A$AP Rocky And Under Armour Collaboration

asap rocky under armour collaboration sneaker first look teaser 1 - UPDATE: First Look At The A$AP Rocky And Under Armour Collaboration

UPDATE: A$AP Rocky has confirmed that these shoes are not part of his upcoming collaboration with Under Armour.


Fall of last year A$AP Rocky and Under Armour officially announced their partnership, adding to the roster of Stephen Curry and more.

Now a few months later revealed by IG  account @hypeneverdies, we get a first glance of what to expect from the two’s first collaboration. The sneaker shown above shows a beige and grey upper with hits of red, black and blue.


Here’s what Rocky had to say about his UA partnership

“I wanted more than a collaboration partner. The only way to achieve this is with someone who is like-minded. The Under Armour team, and especially CEO and Founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries. Under Armour was the company that was most excited about my idea to turn sportswear products on their head while bettering kids’ lives.”



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