Everybody wants to know why Instagram’s algorithm is the way it is since the new feed was introduced in 2016, and now the tech company has detailed it’s secrets and explaining the code in more detail.
Many users can remember the good days of the chronological feed, according to Instagram that method actually caused users to miss out of 70% of posts and 50% of their friends’ posts. The new sorting method means that its 800-million users are now seeing 90% of their friends’ posts and spend more time on the app (we’ll let you decide if that’s a good or bad thing).
It relies on Interest, Recency, and Relationship.
The “Interest” element examines past interactions and behaviour to determining which posts you’ll care about most. Meanwhile, “Recency” adds a timely element, prioritising new content over weeks old stuff, and finally, “Relationship” works by looking at how close you are to the person who shared it – higher ranking going to those you’ve interacted with in the past via comments, tags, and likes.
According to TechCrunch, the Instagram team also spent some time breaking down myths about the feed, such as:
– Instagram doesn’t hide any content – you will see everything if you scroll for long enough
– It doesn’t favour people who post Stories
– It doesn’t penalise you if you post too often or use too many hashtags
– It doesn’t prioritise videos over photos (unless the specific user viewing the feed has been determined to prefer videos)
Instagram also revealed that is has no plans to go back to the chronological feed, probably because it’s easier for them to display ads.