IKEA recently had its “Democratic Design Day” in Älmhult, where the company took the opportunity to reveal the existence of a collaboration with the German brand.
The collaboration is announced as being made “by women, for women”. In this regard, the head of design at IKEA said: “We have been watching adidas for a long time, and we think it’s the same thing for adidas” before adding: “adidas has proven over the years his ability to succeed in his collaborations. ”
The collaboration will focus on home-based sport, a practice that is becoming increasingly popular due to the often excessive prices for gym memberships. However, there is no more information about the collaboration so far, stay tuned for more information.